How high is Airbnb occupancy in Zurich?

Depending on the source, between 43.4 and 74 per cent — for the same city and roughly the same period. The difference comes from the definition: occupancy on available days gives a higher figure than on all calendar days. For a well-kept property in the city of Zurich we calculate with 64 per cent and state the range openly alongside it.

What occupancy is realistic for my flat?

For a well-kept, continuously available property in the city we calculate with 64 per cent, in the centre with 68, on Lake Zurich with 58 and outside the city with 52. In the first year it is lower — a new listing does not reach market occupancy at once. In the calculator you can set the value yourself with a slider if you judge your property differently.

How much does occupancy vary over the year?

In Zurich between 56 per cent in July and 38 in January. That is remarkably little: in a pure holiday region there are easily 50 points between them. Zurich follows the pattern of a leisure destination with a strong summer, but the business-travel share of around 30 per cent gives it a floor that carries the weak months.

What lifts occupancy most?

Ongoing price adjustment. A fixed nightly rate leaves occupancy on the table in Zurich, because demand swings by 18 points over the year and individual weeks — trade fairs, events — run far above that. Second come reviews, and third the listed amenities, because they decide through the search filters which result lists the listing appears in at all.

Airbnb occupancy in Zurich: why the same city ranges from 43 to 74 per cent

Four data providers, four figures for the same city. The difference is not in the market but in the definition — and it changes every calculation.

What is occupancy for an Airbnb flat?

Occupancy is the share of booked nights in the possible ones. For Zurich the data providers state between 43.4 and 74 per cent for the same period, because some calculate on available days and others on all calendar days. We calculate with 64 per cent for a well-kept property in the city and state the range openly.

Why four providers state four figures

Occupancy sounds like an unambiguous quantity and is not. The numerator is undisputed — the booked nights. The denominator is not: do you calculate on all calendar days, or only on the days the flat was bookable at all?

A flat booked for 100 nights and available for 150 has 67 per cent occupancy by one definition and 27 per cent by the other. Both are correct, and both describe something different.

For Zurich that produces a range wider than the difference between two cities. Taking an average of them would be wrong — it would have no methodology.

Occupancy in Zurich by provider — same city, different definitions
Source	Occupancy	Period
AirROI	43.4 %	July 2025 – June 2026
AirDNA MarketMinder	59 %	ongoing
GuestReady	73 %	market observation
Airbtics	74 %	February 2025 – January 2026
alphakey calculator, city	64 %	upper third of the range

We calculate with the upper third of the evidenced range rather than the mean: the average of all listings includes flats available only a few months, without reviews, or not actively run at all. For a well-kept, continuously available property it does not describe the right quantity. As at 30 July 2026.

What actually moves occupancy

Three quantities, in this order. First, price: a fixed nightly rate measurably costs occupancy in Zurich, because demand swings between 56 per cent in July and 38 in January. Second, reviews: a listing without them reaches around 82 per cent of its later level in the first year, by our assumption. Third, the fittings, and specifically through the search filter — anyone not offering «washing machine» or «workspace» does not appear in those searches.

What barely moves it: the location within the city. For long-term rent, district 1 is 84 per cent above district 12; for short-term letting the spread is considerably smaller, because a guest staying two nights pays less attention to the address than a tenant of ten years.

Frequently asked questions

How high is Airbnb occupancy in Zurich?: Depending on the source, between 43.4 and 74 per cent — for the same city and roughly the same period. The difference comes from the definition: occupancy on available days gives a higher figure than on all calendar days. For a well-kept property in the city of Zurich we calculate with 64 per cent and state the range openly alongside it.
What occupancy is realistic for my flat?: For a well-kept, continuously available property in the city we calculate with 64 per cent, in the centre with 68, on Lake Zurich with 58 and outside the city with 52. In the first year it is lower — a new listing does not reach market occupancy at once. In the calculator you can set the value yourself with a slider if you judge your property differently.
How much does occupancy vary over the year?: In Zurich between 56 per cent in July and 38 in January. That is remarkably little: in a pure holiday region there are easily 50 points between them. Zurich follows the pattern of a leisure destination with a strong summer, but the business-travel share of around 30 per cent gives it a floor that carries the weak months.
What lifts occupancy most?: Ongoing price adjustment. A fixed nightly rate leaves occupancy on the table in Zurich, because demand swings by 18 points over the year and individual weeks — trade fairs, events — run far above that. Second come reviews, and third the listed amenities, because they decide through the search filters which result lists the listing appears in at all.

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